Lifetime Brands Europe has announced a window display challenge for independent retailers in the run-up to stores re-opening in England on April 12. The competition will add to the excitement and anticipation of this long-awaited date.
“We want to celebrate the best of the high street”, explains Lifetime Brands Europe marketing and commercial director, Claire Budgen. “We know that our partners have endured the toughest of times but now we look forward to hearing tills ringing again! That’s why we thought it would be a great idea to help our independent customers get ready for the return to in-store retail and run a competition to add to the excitement and enthusiasm of opening up again”.
Claire continues: “We are looking for the best reopening week window displays from independent retailers. Some ideas and inspiration come from trends that are coming to the fore right on cue, for example our Built brand with hydration and on-the-go lunch lines are perfect for picnics as lockdown eases. Or how about Maxwell & Williams or Artesà with both brands offering uplifting designs and beautiful serveware, perfect for the start of outdoor entertaining and savouring the company of family and friends once again?”
There are three prizes for the winning shops: first prize is a £250 Market Place voucher (LBE online ordering system). The second prize is a £100 Market Place voucher along a visit from LBE brand ambassador and top chef Peter Sidwell, who will be on-hand all day to demo in-store. Finally, the third prize will be a £50 Market Place voucher.
To enter simply, independent retailers should upload their window display image to social media and tag KitchenCraft and Lifetime Brands Europe in it. If they don’t have social media, the image can be sent to the shop’s LBE sales representative who will upload it on their behalf. The entries with the most engagement will win. Entries close April 12 and winners will be announced that week.
“So, get on board and let’s all look forward to more positive times,” adds Claire, “and don’t forget, our 10,000 sqft UK showroom remains open for virtual appointments, so whether it’s merchandising ideas or impactful branded planograms to make every metre in-store count we have it all.”
Top: Ideas for celebratory outdoor dining in an Artesa display.
