A new colour has been introduced to the KitchenAid tools range, while the brand is also entering a new category with sinkware.
A first for KitchenAid in the UK and Europe and bolstered by 20 years of sales performance in global markets, Lifetime Brands has introduced a brand new category – KitchenAid sinkware.
Gary Porter, UK sales director, commented: “Starting with the launch of the first in-home dishwasher in 1949, KitchenAid has helped to make clean up in the kitchen easier, so it made perfect sense to expand design in this area.
“Because not all kitchen tools can be placed in the dishwasher, and to further assist consumers in the complete cooking process, our sinkware launch covers everything from dish and drying racks to cleaning brushes and caddies – everything a cook needs for clean-up – with the design, durability and performance one expects from KitchenAid.”
Furthermore, and in response to consumer demand, Lifetime Brands has also added Charcoal Grey to the KitchenAid tools range.
Gary continued: “Innovation in line with consumer needs and trends is at the heart of what we do and we have recently introduced a new colour, Charcoal Grey, into our flagship KitchenAid tools range.
“Colour is synonymous with KitchenAid and with Charcoal Grey already being a huge success in KitchenAid electricals, there is a real opportunity for our partners to tell a premium brand colour story. A new soft grip silicone handle also serves to enhance functionality and goes perfectly with the overall design aesthetic.”
Marketing support is available for retailers stocking the KitchenAid offering. Gary explained: “To help customers showcase the KitchenAid range, we have a variety of in-store solutions to suit different store sizes and profiles from seasonal opportunity FSDUs – perfect for baking season and Christmas – to more permanent options which instantly create a KitchenAid shopping zone.”
