Lifetime Brands Europe is inviting retailers to send in the sporting window displays for the chance to win a seasonal product pack.
The competition is being run across three categories, based on store size, and the best display from each will win their next seasonal product pack free of charge.
“With a full summer of sport ahead, the heat is rising for barbecues and outdoor entertaining, and we’re your destination for the upcoming season.
“We are always in awe of what our retailers create in-store, so we thought what better way to harness this unmissable opportunity than with a display competition celebrating the best of the high street,” said Jayne O’Donnell, Lifetime’s head of UK independent sales.
“Barbecues and sport go hand in hand and consumers will be on the lookout for products that will help them enjoy the months ahead.”
It’s easy to enter – shop from the Lifetime Summer of Sport brand line-up via your sales representative, or shop the campaign on Market Place at lifetimebrandseurope.com.
Lifetime Brands will be profiling the best entries across its social channels and in the press, with winners announced in July.
Jayne continued: “Our Summer of Sport competition is the perfect way to harness the opportunity, increase footfall and convert traffic into all important sales. We want to make the high street the place to beat so we’re challenging our customers to create show stopping displays using products from our winning line-up of brands.
“Our NPD has always been focused on consumer trends. We recently launched a complete range of ultimate MasterClass barbecue tools in response to demand. Our Mikasa recycled plastic dinnerware is the perfect fit for outdoor dining. Made from 100% recycled plastic, not only is it lightweight, durable and versatile – it’s better for the environment too. BarCraft barware covers everything for summer drinking and celebrations and S’well is perfect for hydration.”
