The supplier invited its customers to enter a festive competition to show off their visual merchandising skills.
To take part in the competition, all retailers had to do was include a minimum of two brands from the Lifetime Brands portfolio in their Christmas display and send the photos in to the team. If the windows had limited space, entrants could create a tabletop display in-store instead.
The response was huge and the entries were extremely strong, but in the end, the judges crowned Blanchards in Bideford’s very jolly window as the winner.

A spokesperson for Lifetime Brands, said: “We look forward to seeing what 2023 ha in store. The winners were luycky enough to receive a £1,000 voucher to be spent on Lifetime Brands products and also the merchandiser received a £250 voucher of choice.”
Pictured are some samples of other entrants in the competition.