Lifetime Brands Europe headquarters in Birmingham was buzzing last week, with visitors enjoying its ‘Showroom Alive’ event. The event’s second instalment is coming up this weekend (from Sunday February 6-9).
“This time last year we were online with our digital event ‘Showroom Live’ and this year we are thrilled to be bringing our showroom to life with visitors! We’ve not scaled back our launch activity and we’re so excited to be able to share our latest new trends and must have new products with our partners,” enthuses Claire Budgen, commercial and marketing director. “Designed to bring both brands and products to life, our visitors are enjoying live product and cooking demos in the Lifetime Brands Europe show kitchen, as well as seeing lots of trend insights, merchandising inspiration, point of sale options and promo ideas.”
Some 250 new products across Cook, Serve and Enjoy categories include MasterClass cookware in trend colours and sustainable additions to Natural Elements, and the “completely re-brewed” La Cafetière brand across tea and coffee.
Customers can book via sales reps or the sales office and a taster video can be viewed at http://kitchencraft.co.uk/showroomalive.
Top: The Built area in the Lifetime Brands Europe showroom.
