“Buy one use forever,” and ‘The only [baking or roasting product] you will ever need’ are the striking messages on Mermaid’s new packaging for 2021.
Packaging for the heritage brand’s silver and hard anodised displays a new logo “Mermaid by Samuel Groves’, lifetime guarantee and understandable technical selling points, as well as usage suggestions and recipes.
For in-store display, each product has a striking label. For online retailers, the product is also offered boxed with a protective biodegradable hessian bag, with no plastic. Samuel Groves is also providing retailer support with product recipe videos and pdf recipe cards.
Above: Mermaid’s new packaging.
