A refurbishment of Morleys Brixton department store culminated in a re-launch celebration weekend, with locals invited to pop in for food, drink, music and more from Friday 11 November – Sunday 13 November.
The Home department has been joined by a repositioned cook, home appliances and dining sector on the second floor of the store. Brands include Aery, Nkuku, LSA and Denby.
“It has created a destination area, giving the sector a more urban feel as well as a lifestyle presentation,” confirmed Morleys’ Amanda Bell, head of buying. “Our ceo’s vision was to have a boutique store, and we’ve all been very excited about the re-opening.”
Explaining the store’s history, Amanda continued: “The Brixton store was originally bought by our chairman’s grandfather in 1927, and almost a century on, the customer profile has completely changed, especially in the last ten years.
“Originally Brixton was a very traditional store, but now the area is younger, wealthier, trendier and ethnically diverse, with a big advantage being that the store is on Brixton high street and opposite the tube station. The project was supposed to happen pre-pandemic but unfortunately had to be delayed.”
Morleys is a group of eight local department stores, seven of which are in and around the Greater London area, with one in Newbury, Berkshire. The Group is named after the original store – Morley and Lanceley – with home now a key part of the product mix.
