Morleys Department Stores has reported an increase of +5.1% in its overall like-for-like (LFL) trading performance for the three weeks ending January 5, bolstered by an all-time record Christmas Eve. During these three weeks, Housewares saw an LFL increase of +2.4%.
For the six weeks ending January 5, the group (with its eight stores) saw an overall increase of +2.3%, with Housewares delivering+1.4% LFL.
David Hordle, md of Morleys Store told HousewaresNews.net: “Over the six weeks, Housewares traded particularly well in our flagship Elys in Wimbledon, which traded +11.4%on last year, and in Roomes in Upminster, up +12.1%. Our star performers on Small Electricals were Morleys inBrixton, up+19.7%, Selbys in Holloway Road, up +14.9%, and Morleys in Tooting, which was up+15.7%.
Commenting on the successful Christmas period, David said: “I’m hugely proud of the team right across the Morleys Stores Group, for all their hard work in delivering a credible trading performance from what is still a bricks-only business, so it is key that we exceed our customer’s expectations every time they choose to shop with us.”
November’s Christmas Shopping Events in Wimbledon and Newbury delivered record trading days for the stores, with customers enjoying tastings, entertainment, fashion shows and makeovers.
2019 sees the final phase of the re-development of Elys in Wimbledon, which has been reaping the rewards of major changes in its Home departments over the past few years.
David reported: “Elys has benefitted from investment across all four floors during the past five years. As part of this, our Home floors were developed during 2014 (Third floor) and 2016 (Second floor).” This year will see the final transformation on the Ground and First floor (with an extended Beauty Hall).
David confirmed: “We continue to invest in our environment, our brands and our people.”
Top: Morleys of Brixton.
