Nadiya to launch kids’ range

Celebrity baker and cook Nadiya Hussain has announced a new partnership with Wilton Bradley. The collaboration will see the see the release of kids cooking and baking sets under the Nadiya brand, due to come to market for AW20.

Top: Nadiya is encouraging children to cook and bake.
Top: Nadiya is encouraging children to cook and bake.

Nadiya shot to fame after winning the sixth series of The Great British Bake Off with bestselling books and appearances on multiple TV shows. She has recently been on stage around the UK as part of her Finding My Voice tour.

Her new range for children will feature a host of colourful baking and cooking utensils, with easy to follow recipe cards created by Nadiya from her bestselling ‘Bake me a story’ cookbook.

Working closely with Wilton Bradley, the GBBO winner has been closely involved in all stages of product development from concept creation to final designs. Nadiya commented: “I love to cook with my family, and I am a true believer in involving children in cooking from a young age; teaching them a valuable skill whilst enjoying some family time together. I am proud of what we have created with these sets and am excited to think that they may encourage more children start their cookery journey.”

Nadiya will also be working with Wilton Bradley to promote the new range to her fans, including posting videos on social media to her followers. The videos will feature Nadiya showing children how to make the most out of the kits.

 

Top: One of the new sets that are due to launch at retail later this year

MORE NEWS
Copy of Progressive Preschool featured image (14)
 
BIRA has condemned yesterday’s (30 October, 2024) budget as the most damaging for independent retailers in recent memory. ...
Copy of Progressive Preschool featured image (2)
 
Spring Fair needs your help to bring together a Hall of Fame compilation of memories, pictures and great stories from the show’s 75-year history....
Copy of Progressive Preschool featured image (13)
 
Saladmaster UK, a division of Regal Ware, has announced its membership of the Federation of the European Cookware, Cutlery, and Housewares Industries (FEC). ...
Copy of Progressive Preschool featured image (12)
 
The upcoming Digital Academy event is a unique opportunity for retailers who want to focus on sustainability when ordering their product range....
Copy of Progressive Preschool featured image (11)
 
New research reveals that under half (43%) of families sit down and eat together and a third of people eat their daily meals on the sofa. ...
Copy of Progressive Preschool featured image (10)
 
The award was a result of Lakeland’s Future Ready initiative over the last three years, showcasing transformation and innovative thinking within the business....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.