Seeba Group, the manufacturer and exporter of high quality tableware and kitchenware based in India, says the global rise of casual fine dining or ‘fast casual’ is influencing its product development.
Anand Baldawa, ceo of Seeba Industries explains: “For the uninitiated, casual fine dining refers to a dining set up, be it in a restaurant or at home, that has incredible food, but does not require strictly business attire or white tablecloth spreads but basically has a very family friendly and casual vibe to it.”
Anand recognises that cutlery contributes to the ambience: “Customers are asking for designs that are versatile and practical and can transpose into any kind of entertainment settings.” He reflects on the implication for new classics in design: “We constantly endeavour to bring to our consumers cutlery and dining ware that is not out and out conventional or confined to fine dining norms. Our range imparts an informal set up that is casual yet classy and contemporary.”
When developing new “simple, timeless” pieces, Anand explains: “We have worked on some laser techniques where the same base design can have multiple variants by virtue of the lasering done on the product, which also reduces the minimum order quantity we can offer to our customers. “
The manufacturer is also noting a trend for multipurpose, compact kitchen accessories, such as its non-skid (silicone base) nested mixing bowls.
Top: A synthesis of craftsmanship, design and high quality stainless steel – one of Seeba Group’s timeless classics.
