Messe Frankfurt’s digital platform Nextrade has become nmedia.hub, with the merger creating a powerhouse of 400 top brands (including housewares suppliers), 20,000 retailers and over €1bn in sales volume per year for the home and living industry. The step strengthens its position as a leading partner for the top brands and retailers in the industry.
“The services and products of Nextrade and nmedia have grown together more and more over the last two years,” states Nicolaus Gedat, managing director of nmedia GmbH. “It was therefore clear that the next logical step was to bundle all offers on the platform even more strongly, making it easier for retailers and brands to enter into digital business processes under one roof.”
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