New exhibitor signage, a special catalogue and online searches will enable Ambiente’s trade visitors find housewares suppliers who are registered with Nextrade, the B2B data and ordering platform.
“The B2B platform Nextrade extends the trade fair experience and is available to registered brands and retailers 365 days a year,” states Phillip Ferger, managing director of nmedia GmbH and vice president consumer goods fairs, Messe Frankfurt.
“Our trade visitors can immediately recognise who is at Nextrade; there will be a Nextrade stand identification for the first time at the 2022 event. This means that retailers can browse the stand at their leisure and then contact the exhibitor directly via Nextrade to place their order. This leaves more time for discovering the range and actively designing the assortment directly at the trade fair.”
* The next Ambiente takes place in Frankfurt from February 11-15 2022.
See https://ambiente.messefrankfurt.com/frankfurt/en.html
Top: Nextrade signage at Ambiente 2022.
