This ad will be closed automatically in X seconds.

Olly Smith raises a glass

EP Brands has bought together a leading crystal glass manufacturer and the celebrity sommelier, Olly Smith for a new range of drinks specific, experience-enhancing glassware especially for ‘Wine, Fizz & Beer.’

Steve Platt, managing director for European Product (EP) Brands acknowledges how consumer demand has evolved: “We are seeing real progression in the market for glassware that gives the consumer the ability to ‘create an experience’ with their drinks. With the driving force of social media giving individuals a global platform to demonstrate and share with ease which glasses are made for which drink, and how you can unleash so much creativity, push boundaries and fashion new ideas for drinks and glassware.”

He emphasises: ”The demand has evolved from more than just design and style. Consumers want to know how to elevate their experience. We find tasting notes on a wine list, why not wine tasting notes on sets of glasses?”

“We have developed and delivered this concept bringing together the largest pulled stem crystalline manufacturer in Europe, Stölzle Lausitz, and the UK’s leading creative sommelier, TV presenter, Daily Mail columnist and author Olly Smith to create Wine, Fizz & Beer glasses that enlighten and push the creativity boundaries for the consumer,” Steve reports.

Speaking about this unique co-branding project, Olly Smith comments: “Picking the perfect wine glass can boost your wine experience to the next level. These glasses are designed to bring out the greatest value of all – your enjoyment.”

5a- ED logo* For more on Glassware developments, see the latest issue of Progressive Housewares (pages 34-35].

* For this summer’s hottest new launches, explore Exclusively Digital at exclusivelyshows.co.uk

 

Top: Olly Smith has developed a range to ‘create an experience’.

MORE NEWS
Copy of Progressive Preschool featured image (50)
 
Marquee Brands – the owner of the Laura Ashley brand – has expanded the successful partnership with home electronics specialist VQ beyond the UK, also granting the company US licensee status. ...
Copy of Progressive Preschool featured image (49)
 
This March, George Home and Stacey Solomon have dropped the latest ranges from Stacey’s spring/summer 2025 homeware collection....
Copy of Progressive Preschool featured image (48)
 
New research collaboration between IHA and Springboard Futures featured in keynote at The Inspired Home Show 2025. ...
Copy of Progressive Preschool featured image (47)
 
British small appliance manufacturer, Dualit, has reported a significant surge in Classic Toaster sales following the brand's feature on BBC One series, Inside the Factory. ...
Copy of Progressive Preschool featured image (46)
 
ProCook has been ranked 61st in the list of the UK's Top 100 Large Companies to Work For in the 2025 Best Workplaces awards....
Copy of Progressive Preschool featured image (45)
 
BHETA is to hold another of its popular in-person forums on Thursday 27 March in the Diamond Suite at Federation House, Birmingham. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.