Claire Eldridge has joined the Nordic producer of consumer household products to work alongside UK country manager, Craig Sammells.
Claire joins with an extensive background in national accounts, gained working predominantly in consumer electronics with brands including Philips, Belkin, Crayola and Jabra.
Craig Sammells commented: “We’re delighted to welcome Claire into the business at a time when our SmartStore brand is really gaining traction in retail. Claire’s background and experience dealing with multiples will be a brilliant springboard into managing our existing retailer relationships as well as building exciting new ones.”
Claire will join Craig and the international Orthex team on the stand at Ambiente in January in Hall 9.2, stand D05.