Pantone unveils 2024 colour of the year

Peach Fuzz – 13-1023 – is colour authority, Pantone’s chosen colour of the year for 2024.

Pantone says the colour ‘captures our desire to nurture ourselves and others’. The velvety gentle peach tone has an ‘all-embracing spirit [which] enriches mind, body, and soul’.

Leatrice Eiseman, executive director of Pantone Colour Institute, commented: “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”

When outlining why the colour was chosen, Pantone said: “At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger, as does our imaginings of a more peaceful future.

“With that in mind, we wanted to turn to a colour that could focus on the importance of community and coming together with others. The colour we selected to be our Pantone Colour of the Year 2024 needed to express our desire to want to be close to those we love and the joy we get when allowing ourselves to tune into who we are and just savour a moment of quiet time alone.”

 

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