Seeba is celebrating 35 years of manufacturing and supply of premium quality steel ware products for the global market. The manufacturer is the preferred partner for housewares companies around the world, including the UK. Seeba has expanded to include thinKitchen, a premium retail concept which focusses on distribution in India and represents over a dozen global leading kitchen and home brands in the India market, including Berghoff, Denby and Amefa.
Founded by Badri Baldawa (now chairperson) with an ethos of high quality, transparency and honesty, Seeba |thinKitchen is now headed by Badri’s son, Anand Baldawa.
Neil Hughes, managing director of Dartington Crystal comments: “Working with Seeba |thinKitchen as a business partner is a pleasure. They are building a stable of premium brands as part of a long term strategy and have a very structured and inclusive approach to the way they plan for growth. I personally enjoy the relationship with Anand and the team and feel very confident that we can grow this market together. This might take time, we have always agreed and understood that but I would rather get it right and enjoy the rewards for the longer term.”
To commemorate the 35th anniversary of Seeba |thinKitchen, chairperson Badri has written a book reflecting on his ambitions, dreams and challenges, aptly titled One Dream Is Not Enough. Along with accounts of Badri’s own travels around the world, it chronicles his company’s journey. See www.thinkitchen.in/pages/inspirations.
Top: Cairo cutlery by Seeba.
