Following the acquisition of French glassware brand Duralex in 2021, International Cookware, who also license the brand Pyrex in EMEA, has announced it will now operate under a new company name – La Maison Française du Verre.
Iconic brands Pyrex and Duralex share the attributes of quality, tradition, innovation and sustainable practices.Just 143km apart, the company factories are respectively located in Châteauroux and La Chapelle Saint-Mesmin, anchored in the Centre-Val region of the Loire.
“Pyrex and Duralex are two brands that are as essential as they are timeless,” states Jose Luis Llacuna, ceo of La Maison Française du Verre. “Thanks to their know-how, these companies design simple, everyday products that adapt to the expectations of consumers, whose quality is incomparable.
“It is therefore quite natural that we have the ambition to create a glass pole, with a global dimension. One and the same French design house, a way to magnify the collective as much as life stories.”
Top: Duralex Picardie glasses.
