Pyrex has unveiled a UK communication campaign to present itself as the ‘number one for resistance’ in glass.
The campaign will push the ‘number one resistance’ message supporting the new packaging design and will cover in-store promotions, online and social media, press and TV ads.
Set to reach 13 million consumers in the UK, the campaign comprises of two TV ads developed to run on targeted TV channel, Ch4 On Demand, before or during food and lifestyle programmes linked to the target audience of 25-44 year-olds with an interest in health, cooking and wellbeing.
Video and image ads will also be shown on YouTube, TikTok and Meta.
