Dexam has become the new kitchen textiles partner for Kellogg’s, with a new licensing agreement announced by Pink Key Licensing. The company is working on a range using contemporary assets and a huge archive of characters and vintage advertising. The new product development follows Dexam’s success with Scion Living and RHS licensed products.
“We are delighted to add another exciting license to our portfolio and to initially work on kitchen textiles for launch at Exclusively in June,” reveals Bryony Dyer, Dexam’s managing director. “There will be more to look forward to as we build the relationship and develop other kitchen accessory categories.”
Kellogg’s has a rich and varied collection of images including an archive featuring advertising that goes back to when the company was founded in 1906 in Battle Creek Michigan USA.
Describing Dexam as “the perfect partner for us on Kellogg’s,” Richard Pink, md at Pink Key Licensing says: “We can’t wait to see what they are able to do with huge amount of art we are able to make available to them.”
Top: A Kellogg’s range by Dexam is in development for launch at Exclusively.
