Royal Doulton is embracing the ‘Hygge movement’ of making time to create peaceful moments and create a sense of contentment with its key spring launch, Bowls of Plenty. Senior market manager, Antony Robson recognises that connection and comfort are at the “forefront of more casual lifestyles and food now needs to look photogenic for sharing on social media.”
He also highlights that: “Bowl shapes are increasingly designed without a lip,” providing a frame for the food, while the rise of international cuisine and ‘nourish bowls’ are helping to create a feast for the eyes as well as tastebuds. Antony describes the new collection (with its “perfectly imperfect shapes”) as “visual, tactile and practical.”
According to statistics from 2017, sales of bowls have increased by 5% compared to a 12% decline in the sales of plates.
Royal Doulton will be welcoming retail customers to a showcase of its new products, including Bowls of Plenty, along with their associated marketing and PR campaigns at its showroom in Stoke-on-Trent from February 1-8.
Top: Bowls of Plenty is designed to show nourishing bowl food at its best.
