Britannia by Samuel Groves will be one of a myriad of new product launches to be unveiled by exhibitors at Exclusively next month (August 24-25 Islington BDC). Britannia is a hand-cast, cast iron cookware range designed and manufactured in the heart of the Midlands.
The pre-seasoned case iron cookware will be a draw for buyers looking for sustainable stories at the show, which will be showcasing the Reset trend [more information HERE] In addition to a lower carbon footprint due to UK production, Britannia is made from 70% recycled materials including waste material from Samuel Groves’ carbon steel bakeware and cookware production lines. Moreover, it is ‘built to last’, with a lifetime guarantee, is free of cadmium and Llad, PFOA and PTFE and is 100% recyclable.
“I cannot tell you how proud I am to bring this to market,” comments Lee McDonagh, managing director of Samuel Groves. “It has taken several years to develop; we have had a few disasters, and one or two false starts as you can expect, but we have been determined to make this happen. We are even more delighted that it is happening in the heart of the industrial Midlands. This is cast-iron with a conscience, made in the Midlands.”
The hand finished pans boast outstanding cooking performance on all hobs. “They not only look amazing but are built to stand the test of time and are equally ideal for back to basics cooking as they are in a Michelin Star Restaurant,” Lee adds.
To register for Exclusively go to www.exclusivelyshows.co.uk
Top: The Britannia range by Samuel Groves will be unveiled at Exclusively next month.
