A recent collaboration between The Roald Dahl Story Company and Sainsbury’s includes several housewares products as part of a Christmas gifting initiative. The new products feature the Roald Dahl books’ much-loved illustrations by Sir Quentin Blake.
Creative Tops has produced two exclusive bone china mugs featuring The BFG and Matilda, available in Sainsbury’s Home aisle. BB Designs has created snack pots and ‘whizzpopping’ BFG drinks bottles with straws, featured with other gift lines by the company in the supermarket’s seasonal gifting area.
“We already have a great partnership with Sainsbury’s across multiple categories, and are delighted that a number of our products will also feature across stores this Christmas,” comments Stephanie Griggs, licensing and design director at The Roald Dahl Story Company. “The popularity of Roald Dahl’s beloved stories continues to grow cross-generationally, and we’re confident that the variety of gifting options on offer caters for almost everyone.”
Top: Mugs, bottles and snack pots are part of the selection of Sainsbury’s Roald Dahl Christmas giftware.
