Salter.com site will boost brand

Ultimate Products has purchased the Salter.com domain name, which will now take the place of SalterHousewares.co.uk as the Salter brand’s direct-to-consumer ecommerce channel. Easier to find, the new website will be live in August with wide-ranging design and user experience enhancements.

“Our direct-to-consumer channels are a lesser-known part of our business, but demonstrate the range of skills across the Ultimate Products team,” states Simon Showman, chief executive of Ultimate Products. “From website design all the way through to order fulfilment, our in-house talent has the capability to build and operate fully-functioning ecommerce sites, which are visited by hundreds of thousands of customers every year.”

Above: Ultimate Products’ chief executive Simon Showman.
Above: Ultimate Products’ chief executive Simon Showman.

 

Simon continues: “Despite already being a clear market leader, we have high hopes that the Salter brand can continue to grow healthily, particularly in international markets, which will be helped by this recent website acquisition. It is through this kind of innovation and agility that our suite of brands continues to grow and take market share. Combined with the huge audiences on global platforms such as Amazon and eBay, we are confident that we can achieve our medium-term target for online channels to account for nearly a third of our total revenues.”

Ultimate Products will also soon complete an overhaul of Beldray.com, the DTC channel of Beldray, the Group’s laundry, floorcare, heating and cooling brand.

 

Top: Scales by Salter.

MORE NEWS
Copy of Progressive Preschool featured image (22)
 
Scrub Daddy UK is opening of its first-ever pop-up shop in London, offering fans and customers a unique chance to explore all things Scrub Daddy....
Copy of Progressive Preschool featured image (14)
 
BIRA has condemned yesterday’s (30 October, 2024) budget as the most damaging for independent retailers in recent memory. ...
Copy of Progressive Preschool featured image (2)
 
Spring Fair needs your help to bring together a Hall of Fame compilation of memories, pictures and great stories from the show’s 75-year history....
Copy of Progressive Preschool featured image (13)
 
Saladmaster UK, a division of Regal Ware, has announced its membership of the Federation of the European Cookware, Cutlery, and Housewares Industries (FEC). ...
Copy of Progressive Preschool featured image (12)
 
The upcoming Digital Academy event is a unique opportunity for retailers who want to focus on sustainability when ordering their product range....
Copy of Progressive Preschool featured image (11)
 
New research reveals that under half (43%) of families sit down and eat together and a third of people eat their daily meals on the sofa. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.