UK homeware supplier Scott Brothers has added more than 400 products to its catalogue with the acquisition of H&L Russel.
Established in 1888, H & L Russel is the UK’s leading manufacturer and supplier of garment hangers and hold a prestigious Royal Warrant as suppliers to the Queen. In addition to garment rails and clothes care products, its product range also kitchen utensils and laundry items.
Duncan Pratt-Thompson, managing director at Scott Brothers, said: “We are delighted to bring the Russel brand on board, as it has a great heritage and produces great practical products for the home.
“This acquisition marks a significant milestone in our expansion as a business and means our customers have a vastly expanded product range within housewares which is an area we’re keen to expand.”
Following the business expansion Scott Brothers has appointed Carol Baxendale-Potter as marketing and product development manager. Carol has over 25 years’ experience of strategic brand work at companies including Wedgwood, The Rayware Group and Russell Hobbs.
She reflects: “I’ve done a lot of work around brand positioning during my time at Royal Doulton and Royal Albert, and part of my work here at Scott Brothers will be to build a strong brand ethos and ensure all of our communications are consistent with that.”
Carol states: “My main aim is to implement a more pro-active approach to marketing our products rather than reacting to customer demand and to increase our digital brand presence.”
* Scott Brothers is currently exhibiting at IFA 2019 – the leading trade show for consumer electronics and home appliances. (September 6 to 11, Berlin).
Top: Part of H&L Russel’s laundry range.
