GfK has seen a continuing trend for shoppers buying energy saving SDAs, as well as recreating café style hot drinks at home.
Recent statistics from GfK’s Point of Sales Tracking for the durable consumer goods market, have shown that demand for energy saving appliances, as well as the shift in lifestyles to more hybrid working and working from home, has boosted the SDA market.
Air fryers are the category driving growth, and the market grew 285% in Q1 2023. Compared to the 12 months to March 2019 – pre-pandemic – the category is up 1,103%.
Meanwhile, hot beverage makers also grew 3.2% year-on-year in Q1 2023, while it was 28% higher than Q1 2020.
Client solutions consultant, Bruce Denton, told PE: “At GfK, we believe that consumers will continue to spend wisely on appliances offering quality output and practical benefits and models offering additional energy saving benefits are likely to thrive.”
To read the full report from GfK in the latest issue of Progressive Electrical, simply click here.
