SharkNinja has partnered with elite athletes, Peter Crouch, Thierry Henry and Bastian Schweinsteiger to create a content series.
The new campaign invites sporting talent and fans to compete to raise their hosting game this summer as they challenge each other with the #RaiseYourGame hashtag.
Launching ahead of the action-packed summer of international sporting events– there really is something for everyone. With a combined estimated reach of 37 million across the three athletes, the campaign brings to life the capabilities of SharkNinja products and taps into the loyal sports fans’ interests, who will be tuning in to watch the major sports events this summer.
As part of the collaboration, SharkNinja has produced a content series which depicts Peter, Thierry and Bastian in a humorous, competitive squabble via video call, as they challenge each other to host the best summer parties.
Each athlete proceeds to demonstrate the ways in which they use SharkNinja’s products, including the new Ninja Double Stack XL 9.5L Air Fryer, Shark FlexBreeze Portable Fan, Shark Detect Pro Cordless Vacuum Cleaner, the Ninja CREAMi Ice Cream & Frozen Dessert Maker and the Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker, to host the best summer sports-watch parties for their friends.
The content highlights how consumers can get ahead of the game this summer with SharkNinja’s easy to use, high performance appliances by cooking high-speed meals for friends. Consumers can now impress their guests with a clean home and fuel them up with easy meals, whether they’re a beginner or a pro.
The collaboration between SharkNinja and the athletes highlights the natural synergy between sportspeople and SharkNinja’s products – both possessing a strong drive to perform optimally, every time.
Abbey Clancy, British TV personality and wife to Peter Crouch, also makes a comedic cameo in SharkNinja’s content series alongside her husband to showcase the top-tier performance of Shark’s FlexStyle 5-in-1 Air Styler & Hair Dryer.
Lana Sanleandro, EMEA chief marketing officer at SharkNinja, commented: “We are thrilled to be able to work with such iconic sports personalities who we really feel embody SharkNinja’s core brand purpose. Peter’s, Thierry’s and Bastian’s involvement in this campaign has allowed us to showcase our products’ amazing features and to challenge you to raise your hosting game this summer.”
Peter Crouch said: “I’m so ready for a summer of sport, thanks to SharkNinja. Filming with two men who I respect so much on and off the pitch, Thierry and Bastian, as well as Abbey, was a lot of fun. Thanks to SharkNinja, Abbey and I will be hosting the most insane parties this summer – we can’t wait to have muy mates around for some epic sports-watch parties.”
