SharkNinja has signed a partnership with Nathan Anthony, the bestselling author and creator of viral food platform Bored of Lunch.
The Retail Times has reported that the collaboration will focus on inspiring and simplifying healthy cooking, bringing together Nathan’s passion for creating quick, easy, delicious meals with Ninja’s technology.
As part of the partnership, Nathan will create four seasonal recipe lists which will also be featured on ninjakitchen.com, with credit and links to his website. Nathan will also be hosting in-store masterclasses to showcase his latest recipes using Ninja’s technology.
In partnership with Ninja, Nathan will also be featuring in video and photo content assets for use across Ninja’s website, social media, in-store POS and third-party platforms.
The collaboration will see Nathan exclusively using a range of Ninja products, including the 4-in-1 Portable Glass Air Fryer and the Ninja Crispi.
“Partnering with Ninja felt like a no-brainer,” said Nathan. “I’ve been a fan since I can remember. Ninja appliances are essential tools in my kitchen, and this collaboration allows me to take my cooking to the next level. I’m excited to develop even more delicious and accessible recipes using Ninja’s innovative technology and share them with my incredible community.”
Carolyn Anderson, EMEA vp Ninja marketing added: “Nathan’s authentic passion for healthy cooking and his highly engaged audience make him the perfect partner for Ninja. His dedication to creating simple, flavourful meals aligns perfectly with our mission to make cooking easier and more enjoyable for everyone. We are thrilled to collaborate with him on this exciting journey.”
