Six Steamer Trading stores to close

ProCook, which bought Steamer Trading Cookshop (and its Kitchens stores) in a pre-pack administration deal in January, has announced the closure of five Steamer Trading stores as well as Kitchens’ Cardiff branch at the end of April.

Stores to close include Steamer Trading’s striking and contemporary styled flagship in Guildford, which opened towards the end of 2009. Brentwood, Hereford, Stamford and Witney branches will also close.

Above: A view of Steamer Trading’s Guildford second floor on its opening in 2009 when the site had a £4 million makeover, converting an ugly former bank into a dramatic glass-fronted architectural talking point.
Above: A view of Steamer Trading’s Guildford second floor on its opening in 2009 when the site had a £4 million makeover, converting an ugly former bank into a dramatic glass-fronted architectural talking point.

ProCook’s owner, Daniel O’Neill cited the “tough economic climate and unworkable property costs” as the reasons for the closures. He states: “This necessary decision will enable us to concentrate our resources into the remaining stores and website and continue delivering on our ambition to grow both the Steamer Trading and ProCook brands.”

Daniel has some positive news regarding remaining stores, confirming that: “We’ve been working tirelessly since the purchase of Steamer Trading back in January to establish new relationships with suppliers and landlords, and we’re close to securing leases on 21 stores.”

The shops are also benefiting from the introduction of ProCook’s own-brand products with “100s of new product lines,” says Daniel.

 

Top: Steamer Trading’s Guildford branch is among six stores to close, as ProCook concentrates on a bright future for remaining shops.

MORE NEWS
Copy of Progressive Preschool featured image (14)
 
BIRA has condemned yesterday’s (30 October, 2024) budget as the most damaging for independent retailers in recent memory. ...
Copy of Progressive Preschool featured image (2)
 
Spring Fair needs your help to bring together a Hall of Fame compilation of memories, pictures and great stories from the show’s 75-year history....
Copy of Progressive Preschool featured image (13)
 
Saladmaster UK, a division of Regal Ware, has announced its membership of the Federation of the European Cookware, Cutlery, and Housewares Industries (FEC). ...
Copy of Progressive Preschool featured image (12)
 
The upcoming Digital Academy event is a unique opportunity for retailers who want to focus on sustainability when ordering their product range....
Copy of Progressive Preschool featured image (11)
 
New research reveals that under half (43%) of families sit down and eat together and a third of people eat their daily meals on the sofa. ...
Copy of Progressive Preschool featured image (10)
 
The award was a result of Lakeland’s Future Ready initiative over the last three years, showcasing transformation and innovative thinking within the business....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.