Smartwares joins BHETA

With its world-renowned brands including Princess and Tristar, the Smartwares Group has joined  BHETA (the British Home Enhancement Trade Association).The Group originates from The Netherlands and creates affordable, well-designed appliances for daily life at a various price points.  

Smartware’s product range spans six brands and 14 categories, including domestic appliances.  The Group has offices in The Netherlands, Belgium, UK, Germany, France, Spain, Portugal, Italy, Sweden, Lebanon, Turkey, Hong Kong and China, and exports all over the world.

Above: Air fryer by Princess.
Above: Air fryer by Princess.

 

Seema Grantham, BHETA’s sector manager for housewares and small domestic electrical said, “I’m delighted that a company with such a wide-ranging commitment to innovation and smart technology in so many categories recognises the benefits BHETA provides in terms of UK retail, export and business service contacts.”

 

Top:  Family cooking withPrincess from the Smartwares Group.

MORE NEWS
Copy of Progressive Preschool featured image (36)
 
WildBrain CPLG has been appointed by ETABLISSEMENTS PEUGEOT FRÈRES and its subsidiary PEUGEOT FRÈRES INDUSTRIE to represent the PEUGEOT brand globally....
Copy of Progressive Preschool featured image (35)
 
One of the key tools of any kitchen, knives make up an important part of the housewares landscape. PH finds out about the latest launches and what drives sales....
Copy of Progressive Preschool featured image (34)
 
This month, Andrew Goodacre, ceo of BIRA, weighs in to the question on every supermarket's lips - to serve or self serve? ...
Copy of Progressive Preschool featured image (33)
 
Spring Fair will launch the Licensing Lab in partnership with Fabacus and Licensing International at the next show....
Copy of Progressive Preschool featured image (32)
 
HORL has introduced scissors which can be sharpened at home – with the HORL Sharpener....
Copy of Progressive Preschool featured image (31)
 
New research by Joseph Joseph has revealed that 72% of Brits struggle to clean or organise rooms in their home. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.