Smartwares joins BHETA

With its world-renowned brands including Princess and Tristar, the Smartwares Group has joined  BHETA (the British Home Enhancement Trade Association).The Group originates from The Netherlands and creates affordable, well-designed appliances for daily life at a various price points.  

Smartware’s product range spans six brands and 14 categories, including domestic appliances.  The Group has offices in The Netherlands, Belgium, UK, Germany, France, Spain, Portugal, Italy, Sweden, Lebanon, Turkey, Hong Kong and China, and exports all over the world.

Above: Air fryer by Princess.
Above: Air fryer by Princess.

 

Seema Grantham, BHETA’s sector manager for housewares and small domestic electrical said, “I’m delighted that a company with such a wide-ranging commitment to innovation and smart technology in so many categories recognises the benefits BHETA provides in terms of UK retail, export and business service contacts.”

 

Top:  Family cooking withPrincess from the Smartwares Group.

MORE NEWS
Copy of Progressive Preschool featured image (14)
 
BIRA has condemned yesterday’s (30 October, 2024) budget as the most damaging for independent retailers in recent memory. ...
Copy of Progressive Preschool featured image (2)
 
Spring Fair needs your help to bring together a Hall of Fame compilation of memories, pictures and great stories from the show’s 75-year history....
Copy of Progressive Preschool featured image (13)
 
Saladmaster UK, a division of Regal Ware, has announced its membership of the Federation of the European Cookware, Cutlery, and Housewares Industries (FEC). ...
Copy of Progressive Preschool featured image (12)
 
The upcoming Digital Academy event is a unique opportunity for retailers who want to focus on sustainability when ordering their product range....
Copy of Progressive Preschool featured image (11)
 
New research reveals that under half (43%) of families sit down and eat together and a third of people eat their daily meals on the sofa. ...
Copy of Progressive Preschool featured image (10)
 
The award was a result of Lakeland’s Future Ready initiative over the last three years, showcasing transformation and innovative thinking within the business....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.