Josh Crowhurst has joined the company as the new head of small domestic appliances.
Josh commented: “I am incredibly excited to join the team at Smeg UK as head of SDA, in what is to be an extremely busy year for SDA growth. The vision is clear on where we want to take the brand and I can’t wait to get going and explore the opportunities in the UK. The roadmap looks strong.
“Prior to Smeg, I headed up the UK/Irish/French markets for a Swedish premium SDA design brand, building the UK market from scratch and gaining placement across key retail as well as delivering a UK entity and local warehouse set up to maximise sales growth across all channels.
“Prior to that, I worked in the consumer electronics sector heading up UK/Ireland retail for The Marshall Group (formerly Zound Industries), again working with a premium, higher ASP line of product and brand, building brand awareness and driving strong profitable growth in the UK market.
“Smeg is an iconic household brand with strong heritage and my goal is to deliver the plans/vision put in place by our md, Daniel Hadley and the Smeg HQ in Italy to grow the market share percentage within UK, cross-category in SDA with the strong support of my team.”
