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Smeg opens first pop-up store

Smeg’s first exclusive pop-up shop opened at Bluewater Shopping Centre earlier this month.

The brand’s only retail space, outside of its permanent Regent Street flagship, Smeg is opening the doors to the Bluewater pop-up until Sunday 3rd November 2024.

Located in the Lower Guildhall, the exclusive store will offer appliance demonstrations, exclusive discounts, an opportunity to browse and purchase Smeg’s iconic collection of small appliances, fridges, cookers and ovens and lucky individuals may even walk away with complimentary goodies.

The first 20 customers to make a purchase went home with an exclusive goodie bag, complete with a Smeg apron, tea towel and oven gloves – along with samples from Filipo Berrio and Bird & Blend Tea. Visitors will also be in with the chance of winning one of Smeg’s much-loved stand mixers.

Of course, it wouldn’t be a pop-up from everyone’s favourite Italian cooking brand without some tasters. Showcasing the exceptional capabilities of Smeg’s range of appliances, the team will be on-hand to provide coffee demonstrations and advise on everything from its iconic fridges to its wide range of coffee machines, providing something for every kitchen and cook.

 

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