Launching at Spring Fair, new brand Smidge revealed its first tranche of products, including reusable bottles, coffee cups, wood fibre chopping boards and silicone lids. The range is designed to provide alternatives to single-use bottles, cups, clingfilm and plastic chopping boards. Its coffee cups contain guides for standard coffee drinks measures inside, and are leak-proof and easy to clean.
Smidge has also introduced a new biodegrable material in its Natural Collection (made from tree resin and other natural resins). The range contains bowls, cups, plates and a camping set created in conjunction with the Scouts. Smidge is also raising money for the Marine Conservation Society, donating 10p from its sales to the charity. The Natural Collection will be expanded with lunchboxes and jugs.
“It is very exciting to bring a new material to the market,” says James Robinson, marketing manager for Smidge.
The brand is launching a marketing campaign via social media in March and April, which takes a humorous approach to making reusable choices. “Smidge is fun rather than being ‘preachy’, and it’s bright and vibrant in its style,” notes James.
Colours include on-trend Coral (similar to Living Coral, the Pantone Colour of the Year for 2019).
Standalone brand Smidge can be ordered through Horwood (along with its leading brands Stellar and Judge.).
Top: HousewaresNews’ Emma Cain and Jo Howard sample Smidge products along with Smidge’s James Robinson at the Spring Fair.
