A new brand, Smidge will be revealed at Spring Fair this Sunday (February 3-7 NEC Birmingham). It targets consumers who want to reduce single-use plastic and choose options that are more environmentally friendly.
Smidge’s 90 products cover a wide variety of categories from ‘on the go’ through to everyday household essentials. The range features a unique 100% biodegradable and recyclable formulation.
The brand’s philosophy is to be ‘responsible, affordable, optimistic,’ enabling consumers to ‘make that small change which together can make a big difference.’
Smidge will be in Kitchen & Dining’s Hall 9 (D30-E31).
Top: The logo for new housewares brand, Smidge
