The brand is highlighting the endless possibilities of beverage creation in a new brand campaign.
SodaStream’s new marketing platform features the tagline ‘If you can dream it, you can stream it’, conveying an emotional message which invites consumers to explore their creative horizons.
The initial launch features two spots: Dream It Tastemakers of the World, and Dream It Endless Possibilities, both showcasing an uplifting scene from a viewpoint inside the SodaStream bottle and inside the carbonation bubbles.
The first film embodies a generation of ‘Dreamers and Streamers’, empowering individuals to shape the world around them. The second shows party-goers customising their sparkling water with PepsiCo brand flavours.
With the new platform, SodaStream is leaning into its ‘push for better’ global positioning and brand purpose, which was revealed at the end of last year – ‘When a simple push-of-a-button sets in motion a stream of positive change for consumers and the planet’.
“Through our new ‘Dream It, Stream It’ campaign, we aim to inspire individuals to unleash their creativity and break free from the norm,” said Christina Eisenberg, global marketing vice president of SodaStream US.
“Our innovative campaign fully embraces our key pillars of personalization, wellness, and sustainability; delivering a message that seamlessly resonates with individuals who aspire to lead a customizable, health-conscious, and eco-friendly lifestyle. We believe this campaign truly embodies the spirit of our brand, and we can’t wait to see the incredible ways in which our customers will reimagine their world with SodaStream.”
