A new advertising campaign by SodaStream uses the latest media technology to precisely target consumers who live in near the 88 Boots stores that are stocking its Genesis sparkling water machine across Great Britain and the Republic of Ireland.
The campaign is using Sky’s AdSmart technology, which finds Sky viewers that match the SodaStream demographic and are located near the Boots stores where the special promotion will be on offer.
Other aspects of the campaign include content before films screened in multiplex cinemas situated close to the relevant Boots stores and London Underground digital escalator panels.
The campaign also highlights that the average household can reduce its single use bottle consumption by 1,282 bottles per year using SodaStream’s Genesis product.
Top: Quirky, funky and glamorous characters appear in SodaStream’s promotional activity with Boots.
