“Consumers now want their cleaning accessories to co-ordinate with current interior trends,” states Laura Squire, product manager at George East Housewares, reflecting on Sorbo’s new Home Décor collection for 2021.
Laura highlights the massive growth of cleaning as a trend, fuelled by social media influencers and bloggers, as well as the renewed focus on a clean home environment due to the pandemic. Consumers are now keen “to invest in quality cleaning products that are stylish and add sense of creativity and fun to cleaning,” she reflects.
Top: Sorbo Home Décor collection includes microfibre and multi-purpose cloths, trendy buckets and dish brushes.
