Spring Fair has partnered with trend agency BDA London and its smart forecasting service Trendhub to deliver the key trends in homewares, festive celebrations and outdoor living.
Trendhub provides smart forecasting that combines the what, the how and – most importantly – the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for new products.
At 4.15pm on Monday 3 February, Terrie Isaac, head of creative at BDA London delivers AW25/26 Homeware & Festive Celebrations Trends: ‘From Modern Modular to Raw Minimal’.
On Tuesday 4 February at 10.30am, Terrie presents SS26 Homeware and Outdoor Living Trends: ‘Evolving Households: Balancing acts and Waste-Nots’.
Terrie Isaac said: “Home and lifestyle categories are rapidly evolving, with consumers not only spending money on, but actively seeking ways to enhance their living spaces. There’s a strong desire for products that balance self-expression, aesthetics and functionality. Consumers want durable, high-ticket items that offer longevity, yet they also seek the flexibility to refresh their spaces more frequently with decor and textiles that can easily align with changing moods, trends, and seasons.
“As consumer lifestyles and living spaces constantly shift, it’s essential for retailers to stay ahead of these changes. The tools we provide enable retailers to make agile, informed decisions by offering insights into key seasonal design elements – such as must-have colours, fabrics and key product items – that align with evolving consumer needs. This allows them to deliver products that not only meet consumer expectations but also address the challenges of a dynamic market.
“In our sessions at Spring Fair this February, we’ll be sharing an overview of the key themes from our AW25/26 and SS26 homeware trendbooks and providing a glimpse into our forecasting process. The overarching notion of Duality flows through our themes, featuring the opposing ideas of joyful experimentation and functionality, and augmented traditionalism and earthen materialism. As we explore our themes, we’ll reveal threads that run throughout the two seasons, including playful expressionism, comforting nostalgia, transformative traditionalist and raw materiality.”
With three stages and plenty of industry-leading businesses and speakers like Theo Paphitis, Kate Hardcastle MBE, Kantar, Deliveroo, and Canva, buyers can dive into expert talks packed with actionable advice to help improve your business – all for FREE. Visit Spring Fair Stage Programme | Topics at the heart of retail for the full schedule.