Spring Fair has begun a new campaign focused on the magic of discovering new products and the people and stories behind them.
With 80% of floorspace already filled and a range of exclusives, visitors to the NEC Birmingham will encounter a showcase of new and returning exhibitors, offering the opportunity to source from British, international, sustainable and licensed brands.
A host of new onsite features and experiences will also be present with curated displays and trend-led showcases, designed to inspire and assist the buying journey.
Little Black Book – the buyers’ bible – is back for 2024. This pre-show guide, created to help visitors plan ahead, is pack full of information and showcases the exhibitors. Look out for registration emails during December to secure a hard copy of the guide.
Nicola Meadows, divisional managing director, Hyve, said: “We are really excited to launch our Spring Fair 2024 campaign. We are pulling out all the stops to produce a show dedicated to the magic of product discovery, inspiration, and community. Product and people will be at the heart of everything we do. The UK retail community is awe-inspiring, and we hope to create a show that reflects the drive, passion, devotion, and hard work of all our customers, whether they be established global brands, artisan-maker start-ups, departments stores or independent boutiques.
“Many of the sectors are already sold out and a great number of returning exhibitors have taken bigger stands reflecting a revived demand for new products. We’re also thrilled to welcome so many big names exclusively to Spring Fair as well as see the reappearance of some much-loved businesses who haven’t shown since before Covid. We’re keen to present a snapshot of this newness in the next edition of the Little Black Book.”
In housewares, exhibitors include Pure Table Top, T&G Woodware, EKAU, David Mason Design, Ulster Weavers, Captivate Brands, as well as RKW, Ultimate Products and more.
Spring Fair runs from 4 to 7 February, 2024 at NEC Birmingham.
