Tableware will join other sectors in The Summer House: Home, Gift & Lifestyle Edit at the 2025 show.
The 2025 Spring Fair, taking place on 2 – 5 February at NEC Birmingham, will unveil the curated space featuring high-end furnishings, décor and gifts, with a host of new members including Portmeirion and Bedeck.
Marking The Summerhouse’s 35th anniversary, the updated approach will provide clarity on the sectors represented. The Summer House Edit will be better aligned with its intended audience – those seeking well-designed, high-quality products across home decor, occasional furniture, gifts and lifestyle categories.
In response to buyer feedback for greater cohesion, The Summer House Edit now stands as a holistic overview of the show and market, showcasing every category and encompassing brands and licensing.
Focused on timeless heritage brands, The Summer House Edit is designed to offer a calm and inspiring sensory space where buyers can browse products and fully immerse themselves in the shopping experience. With creativity and design excellence at its heart, the focus is on handpicked brands that have enduring appeal and a longstanding commitment to craftsmanship and authenticity.
A notable addition to the edit is tableware, highlighting the growing demand for ceramics and table dressing that evoke emotional connections and showcase aspirational living. Whether found in a boutique, lifestyle store, garden centre or in an interior design scheme, the table dressing is a buyers’ look into what it looks and feels like to sit at a dressed table.
The Summer House Edit is delighted to introduce Portmeirion, returning after a hiatus with progressive ranges like Minerals and Sophie Conran. Alongside them, Captivate will showcase ceramics licences from Yvonne Ellen, Maxwell Williams, and long-term favourite Mary Berry. There’s also stemware from DRH Collection.
Established exhibitors include My Gifts Trade who bring a sophisticated take on ceramics with Tokyo Design, Casa Fina, and Costa Nova, offering Dutch and Portuguese designs and manufacturing at their best. To bring this all together and interweave these themes, DM Brands offer Rader for their first Spring Fair in The Summer House Edit and Ulster Weavers are elevated as they expand from kitchen into home textiles.
Adding further soft influence and showing for the first time are Sofia Toscano of Italy, and Portuguese brand Torres Novas who continue the theme of heritage and quality-made textile designs.
Curated displays and capsules
To showcase the exceptional quality and creativity of its members, three curated displays will be strategically positioned throughout Spring Fair each showcasing a selection of products from exhibitors within The Summer House Edit. These mini capsules are designed to give visitors a taste of what The Summer House Edit has to offer, drawing attention to the exceptional quality and creativity of the products featured and encouraging visitors to explore the full Summerhouse Edit experience in its dedicated area.
Spring Fair event director Soraya Gadelrab said: “As we approach the 75th Anniversary of Spring Fair, and the 35th edition of The Summerhouse, we have a prime opportunity to revamp its concept, reintroduce it to the market and enhance engagement from both visitors and exhibitors. The Summer House Edit reflects Spring Fair’s commitment to bringing premium products and memorable experiences to our visitors.
“We are delighted to celebrate the 75th edition of Spring Fair with some of the founding members of The Summerhouse, including The Libra Company, and many very long-standing members like Hot Tomato, and Biggie Best. These timeless, contemporary and design-led members deliver utmost continuity in this must attend destination. The re-launch marks a new era at Spring Fair, where elegance, quality, and the art of beautiful living converge in a space tailored to inspire and elevate the buyer experience.”
