Kitchen and Dining exhibitors in Hall 9 were among those experiencing busy trade and interest from high quality buyers at Spring Fair (NEC February 3-7). Eddingtons reported strong interest in its sustainable ranges, including its new introduction, the UK made Pokito collapsible cup, which extends to different coffee cup sizes and seals when collapsed. Stow Green (part of Eddingtons) also received a warm reception for new Peter Rabbit lines (with this license now extended to the end of 2021).
KitchenCraft displayed all of its brands (including Creative Tops, Chef’n and London Pottery) under one banner across its stand, divided into ‘Dining’ and ‘Prep and Cooking.’ Other show highlights included a preview of a new tableware range by Mary Berry from Captivate Brands. The understated collection includes garden bird and horticultural motifs that reflect Mary’s passions aside from baking.
New exhibitors reflected the rising demand for products that provide alternatives to single-use, including beeswax wraps from BeeBee, Bumble Wraps and Hive to Home, and the introduction of Ecovessel (from JS International). Ecovessel’s water bottles have triple insulation and a copper liner meaning drinks can stay hot for up to 16 hours and cold for up to 80 hours. The brand has recently stocked Royal Troon Golf Club with exclusive members’ logo bottles coinciding with the club banning all disposable bottles on its course. It has also created bespoke bottles for Wisley Golf Course.
Meanwhile, Tramontina has been creating a multi-sensory feast, barbecuing steaks and sausages on its stand and using its knives to cut up tasters for visitors. Also on the ‘cutting edge’ front, new exhibitor Kiddicutter has been showing how its knives are safe for kids to use.
Top: Lifetime Brands’ ceo Robert Kay with KitchenCraft’s md, Matthew Canwell demonstrating gadgets by Chef’n at Spring Fair.
