Strix, the global leader in the design, manufacture and supply of kettle safety controls, has been invited to be part of an exclusive book and launch event to commemorate HM The Queen’s official Platinum Jubilee.
Due to its commitment to sustainability and innovation, Strix will be featured in the Official Platinum Jubilee Pageant Commemorative Album – the only official book to be published for the occasion.
The hardback book (written by royal authors Robert Jobson and Katie Nicholl, with contributions from Tom Parker Bowles) charts the trials and triumphs of The Queen’s 70-year reign and includes more than 250 photographs. It will be launched during the Jubilee pageant on Sunday June 5, with an exclusive event at Claridge’s.
The Commemorative Album features a double page spread interview with Strix ceo Mark Bartlett, discussing the history of the business, its growth, innovations, and commitment to producing sustainable products.
The company will also have a presence at the exclusive Claridge’s event, which will be attended by royal correspondents and more than 400 specially invited guests.
The stand will display products from Strix’s SDA, water filtration and wellness brands, Aqua Optima and Laica, including the Aurora Instant Hot and Cold Water Dispenser.
The event will also see an exclusive preview of Visione – the first auto shut-off induction hob top kettle to be launched in the UK.
Coinciding with the event, Aqua Optima will be running social media campaigns across the Jubilee weekend, including a tea party and a product giveaway for consumers.
“We are honoured to have been invited to take part in Her Majesty The Queen’s Platinum Jubilee celebrations and to share our rich history in the Commemorative Album,” comments Strix ceo Mark.
Strix, which started as Castletown Thermostats in the 1950s, was responsible for the invention of a mechanical switch that controlled the temperature inside the heated flying suits of World War Two Royal Air Force bomber pilots. Since then, the technology has since been applied to car motor engines, electric blankets, washing machines and, eventually, electric kettles.
With a 56% value share of the global kettle control market, Strix estimates its products are used 1.2 billion times every day across 100 different countries. The company is showing its Aqua Optima and Laica brands at The Exclusively Show (June 14-15 Islington Business Design Centre).
Above: The Aqua Optima Aurora Instant Hot and Cold Water Dispenser will be on Strix’s stand at the Jubilee celebration at Claridge’s on June 5, and will also be on show at Exclusively (June 14-15).
