‘Think local, act sustainable’ is the approach of young designers reflected in the Talent promotional programme at Ambiente next year.
The show, which runs from 7 to 11 February 2025, hosts 28 young design talents from 11 countries in hall 3.1. In 2025, participants will travel to Frankfurt from countries including Finalnd, Japan, Poland, Sweden and the US.
One example is Laura van de Wijdeven from the Netherlands, who was inspired by her country’s immense egg production to create a new type of bio-based material. In her LVDW studio, she developed a ceramic raw material from eggshells that can be composted at the end of its life and used to create soils or floor tiles. At Talents, she will be presenting a selection of the decorative objects that she has created using ‘eggshell ceramics’.
Zi-Yu Elaine Chou from Taiwan combines the traditional tea ceremony with ecological responsibility: her SADOU tea table uses an innovative method to utilise excess brewing water for the growth of hydroponic plants. At the same time, the tea waste is dried and re-used for environmentally friendly household cleaning, among other things.
The Interior Lifestyle Award Tokyo brings designer Hana Mitsui to the Talents. Born in the USA, she now lives in Japan. In her own studio, she transforms traditional Japanese textile art into modern designs for a contemporary lifestyle. She consciously focuses on upcycling, making her creations particularly resource-friendly.
For the Talents programme, Messe Frankfurt specifically promotes newcomers from all over the world and cooperates with international design awards and initiatives such as the German Design Graduates.
Many of the Talents gain their first international experience here. Ambiente therefore not only provides them with space and trade fair stands, but also supports them by their own presentation and communication.
