Celebrity chef, Jamie Oliver has been promoting home cooking with Tefal, providing recipes and quality cookware and kitchenware for 20 years.
Joining forces in 2003, the collaboration has strengthened over the years, with an expansion from pots and pans, to all cooking categories in 2021, and from 13 countries to a worldwide scope.
Jamie Oliver by Tefal offers beautifully designed pans, as well as top quality knives, bakeware and kitchenware, including the granite pestle and mortar that Jamie loves to use.
In the coming years, the co-brand will continue to extend its portfolio into more categories. Since the partnership began, more than 30 million products have been sold in over 50 countries.
The Jamie Oliver group achieved the B Corp status in 2020, and Groupe Seb is taking ambitious steps to make its operations carbon neutral by 2050, together leading the way to a better future.
Jamie and Tefal moved all pots and pans to recycled material earlier this year, and has moved away from single-use plastics and polystyrene in packaging, in favour of recyclable materials. The brands also introduced products aimed at reducing washing up, such as the all-in-one pan and the big batch pan, which also encourages batch booking, along with a recipe booklet, thus making the cost-effective cooking technique easier and helping reduce waste.
Tefal also supports Jamie in his fight for better school food in the UK. This year, Jamie launched the Good School Food Awards, celebrating those who make a real difference in the school catering space and promote healthy eating.
Jamie said: “It’s been a remarkable 20 years of cooking, creativity and collaboration with Tefal. I couldn’t be prouder of our achievements.”
The milestone was celebrated last week at ‘Jamie HQ’ as the Jamie Oliver and Tefal teams, and retailers from across the world came together to toast the occasion. With speeches from Jamie, and Cristophe Leblanc and Megan Van Someren from Groupe Seb, attendees enjoyed a meal cooked by Jamie and the chefs from Jamie Oliver HQ.
