Tefal has launched the UK’s first precision cake maker. The SDA has five automatic programmes that set the time and temperature for a perfect bake, enabling the easy creation of all sorts of sweet treats including lava cakes, meringues and cupcakes.
According to the brand, some 34% of UK households now bake at least once a week with cake being the nation’s favourite food to bake. It also highlights a 4.6% sales increase in the home baking aisle in supermarkets during TV’s The Great British Bake Off.
Tefal Cake Factory intelligently sets the temperature and cooking time, with the option to switch to manual mode. Its Smart Bake technology tracks the heat curve of the bake, and lowers automatically to give desserts like molten chocolate cake a gooey centre.
The appliance comes with a recipe book and has an app with access to 200 bakes, including vegan, low-sugar and gluten-free options. It also comes with PROFLEX silicone mini muffin and mini cake moulds, as well as a non-stick baking tray and metal grid.
Caroline Ross, marketing manager Groupe SEB said: “Tefal is a brand synonymous with market changing products such as the ActiFry low-oil fryer. With the Tefal Cake Factory, we want to be the brand that fuels another new product category – home baking.”
She confirmed: “To ensure the success of this new product launch, there will be a major fully integrated marketing communications programme in 2019 to effectively communicate the unique benefits of the Tefal Cake Factory.”
Top: Family baking with the new Tefal Cake Factory.
