Leading housewares brand Tefal from Groupe SEB is partnering with Virgos Lounge – the London-based designer fashion label – to host a virtual catwalk event: #RunwayReimagined on Sunday (September 26) at 5pm. Tefal will ensure that every outfit is crease free and catwalk ready using its range of garment steamers.
Hosted by influencer Josie London (IG: josieldn), aka The Fashion Mumblr, the event will be live streamed on Instagram and Facebook. Challenging fashion stereotypes, #RunwayReimagined focuses on inclusivity and diversity, with models representing women of all shapes, sizes, and backgrounds. The event will also highlight the importance of slow fashion in its garments.
Albane Aary, Groupe SEB’s UK and Ireland marketing director comments: “We’re so pleased to have the opportunity to work with Virgos Lounge, a brilliant London-based fashion brand, while showing the benefits of Tefal’s market leading clothes steaming products”.
At Virgos Lounge, Fioye Akinsola says: “We couldn’t think of a better brand to collaborate with for the show. We’ve used Tefal steamers for years and we’re so proud to feature the latest range to make our outfits crease-free and looking fabulous for the runway”.
She emphasises: “Our virtual #RunwayReimagined catwalk has shown that, despite any adversity, the fashion market can continue to operate in all its glory.”
During the live stream, viewers can comment with the hashtag #RunwayReimagined when prompted for a chance to win over £1,000 of Tefal and Virgos Lounge prizes.
Click here to watch a teaser video and follow @tefal.uk on Instagram to live stream #RunwayReimagined from 5pm on Sunday September 26.
Top: Tefal has partnered with Virgos Lounge for this weekend’s event.
