Tefal has launched a major campaign to educate consumers and develop a growing market sector in Garment Steamers. The campaign started on August 1 (running for six weeks) on above-the-line and below-the-line channels. In a first for the company, Tefal is using attention grabbing animated characters to show the versatility of Garment Steamers.
Caroline Ross, Groupe SEB’s marketing manager explains: “With the growing trend for non-iron textiles and more casual attire comes a new generation of ‘iron avoiders’ who would rather go out wearing creased clothing than buy an iron. So, we’ve developed our new range of garment care solutions to provide a just-in-time steaming solution for every type of user – from the non-ironers and inexperienced users, right through to demanding carers looking for an efficient way to smooth out garments. What’s more, our solutions sanitise as they steam, leaving clothes bacteria free – no ironing board or dry-cleaner needed!”
Top: One of Tefal’s Garment Steamers.
