Tefal ActiFry (the innovative air fryer launched over a decade ago) is the focus of a multi-level digital media campaign (including Facebook and YouTube) for six weeks from Monday (April 1). The digital media campaign is underpinned with a comprehensive range of specially designed in-store POSM.
The campaign will highlight the versatility of the ActiFry thanks to its patented 360° paddle which can stir food and opens up diverse possibilities for meal creation.
Caroline Ross, marketing manager for Groupe SEB said: “The Tefal ActiFry continues to be the UK’s number one best selling air fryer after more than 10 years thanks to its differentiating USP’s providing great taste”.
Caroline continued: “In November last year, we ran a similar very successful marketing campaign to educate the consumer on the benefits of ActiFry’s unique stirring paddle and experienced a market share growth of +6% (GfK 2018). I would encourage retailers to get behind this campaign again and utilise the eye-catching POSM at their disposal”.
Top: Tefal ActiFry Genius with some of the dishes it can create with ease.
