Running for 6 weeks from May 1, Tefal will be deploying a multi-level digital media campaign for its OptiGrill+. The campaign will include Facebook, YouTube and Instagram. The digital media campaign will be underpinned with a comprehensive range of specially designed in-store POSM.
OptiGrill+ promises restaurant quality steak at home so that consumers can ‘grill like a pro’ with no guess work involved. With its automatic cooking programmes with dedicated cooking cycles the SDA is perfect for a range of different meats including burgers, chicken, bacon, sausage, meat, and fish. A manual cooking option is also included.
Caroline Ross, marketing manager for Groupe SEB said :“The Tefal OptiGrill range has enjoyed strong sales growth since its launch. The aim of this campaign is to educate our core consumer market on our premium benefits whilst also reaching out to new audiences.”
Top: The Tefal OptiGrill+ and the larger Tefal OptiGrill+ XL (pictured) both promise perfect steaks and more.
