The Great Brand Exchange rebrands as Indie Pop Up

The rebrand marks a significant evolution in the company’s mission to support and elevate SME challenger brands.

With a network of over 14,500 brands, Indie Pop Up showcases SME companies which meet its high standards and tell a compelling story which resonates with modern consumers.

Through strategic partnerships, Indie Pop Up strives to create a thriving ecosystem where small businesses can flourish and reach their full potential, offering in-store pop-ups, events, shop-in-shop concepts and trade show partnerships.

“Having been immersed in the SME challenger brand community for the past ten years, this rebrand marks a significant milestone for us,” said Matt Hopkins, ceo of IND!E Pop Up.

“IND!E is now the market leader in supporting small brands into retail. We owe this achievement to our rapidly growing community of over 14,500 SMEs and our loyal retail partners. Their support and collaboration have been instrumental in our journey, and we look forward to continuing to champion the success of independent brands.”

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