“We’ve taken time to build a tried and tested brand with added value and a good price point – we want people to buy it and it’s got to last,” enthused Dave Myers and Si King, aka The Hairy Bikers, talking to HousewaresNews.net on ESG’s stand at Spring Fair last week (February 6-9, NEC Birmingham). The Hairy Bikers range made a huge impact on ESG’s stand in Hall 8, with several walls of new products including bakeware, cookware, serveware, knives and kitchenware gifts.
The chefs fanfared their strong working relationship with ESG and acknowledged the importance of testing each design personally in their own kitchens. It is hard to select a single favourite range or product from their ranges, as Dave pointed out: “We use it all on a regular basis.” However, Dave was quick to say, “The new bakeware is great – it is so substantial.” In addition to striking blue and red exteriors, the bakeware’s non-stick includes ridges “so nothing sticks.”
Si highlighted the new brightly coloured oven to tableware, which makes “food look really good,” as well as marble effect frying pans, “with a metal handle that can go straight in the oven and high sides for deep sauteing.”
The Hairy Bikers were also excited to present their branded Naked Pre-seasoned Pure Carbon Steel range of cookware and bakeware, which has notably strong sustainable credentials as well as the promise of high performance. “The carbon woks are really good for heat distribution,” said Dave. The Naked range builds up a natural non-stick coating as it is used and has a lifetime guarantee.
Longevity is something the chefs feel strongly about, along with – as well as affordability. Noting the squeeze on personal finances in the current inflationary climate, Si stated: “It’s tough for families now, so our kitchenware has got to last.” Dave confided that he still uses his Mum’s Yorkshire pudding tin, dating back to the Second World War, commenting: “I like to think some of our stuff will be around that long.”
Top: The Hairy Bikers chatted with visitors on the ESG stand at Spring Fair.
